For my money, Penguin have always led the way in design based creativity in the publishing industry. They are one of the very publishers to have actively cultivated and developed their brand for the reader. Their cover design and visual style can always be relied upon for originality and elegance, particularly with respect to series and backlist publishing. The Great Ideas series (designed by David Pearson) is a perfect example of taking backlist and re-presenting in a fresh original and compelling way (and spawned a number of spin-offs from Penguin and imitations from other publishers). What’s more, this kind of approach is an object lesson in how high design standards can pay off in commercial success.
And now Penguin are revivifying another of their backlist strands with this beautiful piece of online excellence. What I love about this most is that plays to the heart of what I think the core business of the publisher, telling the story of the story in as compelling a manner as is possible. To sell stories, we need to capture reader’s imaginations before we can prise open their wallets.
In this case the story telling is a marriage of old school elegance made possible and amplified creative technology. Brilliant.
And you can see more of the campaign on Facebook.