What does a story look like?

Let’s ask Chip Kidd.


In the future publishing will not be judged by how it puts books (in print or digitally) on bookshop shelves, but how good it is at telling and propagating, the story of the story. And it will need morepeople with this kind of creative approach to making stories and images that cut through to be successful.


One thought on “What does a story look like?

  1. he’s extremely entertaining, and he’s v. right that we are losing something with ebooks, just as we lost something when illuminated texts went away, and hand printing, etc. the trick is going to be to adapt what he does and the creativity to the new form, because it wlll take over anyway.

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