Harry Potter and the publishing power shift


To the great interest of book industry watchers the Pottermore shop has gone live. This is, like almost anything related to Harry Potter, very big news indeed. Not so much even for the phenomenon of Potter this time but for the effect it may have on the ecosystem. Excellent appraisals from Mike Shatzkin and Eoin Purcell and the Daily Telegraph here. Mike is convincing on the potential for a change in DRM policy to alter again the balance of the marketplace and I think Eoin is absolutely on the money about the increasing importance of community (and by extension therefore branding) in publishing.

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One thought on “Harry Potter and the publishing power shift

  1. i thought the pricepoint was an interesting choice as well. not dirt cheap, but not pricey either. all-in-all v. reasonable. i came close to buying the whole set this morn despite owning them all in queen’s english as well as owning the first three in american english as well 😛

    leave it to rowling to change the rules

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