Drilling for literature

The NZBC’s latest viral made by our friends at Colenso (Warning: a book absolutely was harmed in the making of this video):

Whatever you think about the book, there is no denying the power they have to shape lives both for good and ill. And that’s the point of such dramatic illustration both in the choice of book and the nature of the ad.

Amazing what you can do with a drill and a computer these days.

You can follow the New Zealand Book Council on @nzbookcouncil and you can see our previous gratuitous destruction of books here.


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