Lots of interesting things around today but only time for a very quick round-up.
This presentation, from the Economist is really interesting, partially because I recognise in its insights a great deal of my own change in behaviour as a reader, but also because its taking the nature of reader demand really seriously. I think that as publishing starts to fully inhabit a digital approach it will ease back in thinking about digital technology and look much more energetically at how to understand, interact with and reach readers. The truly interesting thing is what this medium does to the behaviour of readers and this ‘Lean Back’ concept is an interesting way of exploring that avenue. And it looks like the flexibility of tablet/smartphone technology is opening up some really interesting opportunities for a much more varied range of reading options.
The Amazon price comparison lash, backlash and counter backlash continues. My view being that price competition, if you decide to use it fulsomely, will inevitably lead you to run such promotions and that ultimately this is in many ways only a supercharged techie version of the (more genteely delivered) John Lewis price promise, ‘Never Knowingly Undersold’. Yes it can be seen as bad sportsmanship but then again others will see that as playing to win and as can be seen from this press release Amazon is absolutely in the game to win. Next year will be pivotal.