Flashlight: Strobing the book world #7

Am back on deck now. Well almost. Our organisation’s AGM is on Thursday and then normal service to be resumed. But there’s a lot going on so here, once again, we wave the Flashlight.

For starters, the estimable Mike Shatzkin on what we do and don’t know about the ebook revolution in progress.

I may have reached the end of ‘the end of books’ articles, having read this one. In truth, there’s only so much crystal ball gazing you can do and I think its hard enough trying to understand what we are actually doing at this moment.

Anyway, on that note, it would appear that we get our cues about ereading in much the same way as we do for print reading. From our friends. Who knew? I hear you say. This is a much more important insight than it might at first appear because it concentrates on how we know what to buy rather than what de-risks our purchasing.There is always a preponderance to concentrate on the latter because you can affect it by the use of promotion and pricing. But cutting through to the audience with a message about the experience a book offers is much tougher and yet more fundamental. And we don’t spend anywhere near enough time on it. The key digital marketing question is how can we make this ‘magical’ word of mouth thing happen? How can book meta-data link with the preferences displayed on those recomendation sites to bring books to readers?

Maybe this article can help a bit. I’ve only read quickly so far but am already in awe of the fact that you can get the word ontology into a job title. Information Ontologist, fancy.

I can’t say I’m personally that fussed about the Kindle Fire as a gadget but I can totally see the transformative power of its pricing. For myself though, I’m actually more tempted by the smaller reader which, being even more keenly priced, may have almost as big an effect. And I’d quite like one.

Bloomsbury on the move here with their version of Faber Finds and here, with a rival to Faber Factory. These infrastructure based diversifications may not be as flashy as new kindles and iPads but in some ways they are just as significant as they represent innovative thinking about how to build a sustainable business model in the digital age.

And finally, this is just a huge hit in our house. I even credit it with increased help with the tidying up. Thank you Nosy Crow.


One thought on “Flashlight: Strobing the book world #7

  1. change is the ever constant. do love the touch kindle, and kind of wish i had waited to get mine. how was i to know?

    that vid is pretty amazing for those of us who haven’t ventured at all into the interactive book world.

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